When Spaces contributing photographers have told me that they enjoy having a real “live” creative per- son to communicate with, I think back to the 90’s when I was with Allstock and Tony Stone (at Getty it’s just “Stone”), when relationships with photographers were like family. As editor and art director, I spent countless hours with photographers on the phone and in person, discussing solutions to their shoots and ways to help them succeed. We had synergy, and I loved having an active role to support them.
The synergy I had then is much like that I feel at Spaces Images. The company is growing, but not too big to care. Perhaps most importantly, we understand the significance of relationships and providing information to help you; if you don’t succeed, we don’t.
The most important part of my job is offering creative direction where needed, coaching you to see valu- able resources close-at-hand, and helping Spaces photographers shoot images that motivate them. In my opinion, getting to know each of you is important for me to offer these services. The more I get to know you and your photography, the better my art direction will be. I have the advantage of reviewing your photo submissions, website, Facebook page, or blog.
Sometimes I hear a photographer ask, “So, what images do you need right now?” or “I’m traveling to location XYZ, what do you want me to shoot?” Both are legitimate questions. Neither one tells me about the photographer. What are his/her ideas? What is he/she truly motivated to shoot?
It’s my goal to answer those questions, but its best to start with some specifics: Where, specifically, are you traveling? What will you have access to? Is this a vacation, assignment, or opportunity to do personal photography? How long will you have access to this space or location? Knowing more about you and your opportunities is a catalyst to preparing a strong shoot brief. Tell me everything. Countless times, after talking with a photographer, I’ve discovered an overlooked, valuable resource: a brother–in-law that owned a ranch… a close friend working the night shift at a hospital… a high school alumni that owned a restaurant… All of these are great resources that offer access to photographing some amazing spaces (with a property release, to boot!).
I think like a buyer, which comes from years of experience as an art director, researcher, and photo buyer. Do you have ideas incubating and shoots planned? You’ve probably heard Jonathan or me ask you to “tell a story“ or “build a narrative”. Concept images are the most attractive to buyers and make the largest sales. When a photographer pre-plans or pre-visualizes a concept before shooting, he has an enormous advantage. I’m here to help you with your vision.
Stock photographers today more than ever before can benefit from creative and sales experience sup- port, but sadly this support is not offered everywhere. Think of me as a tool; take advantage of me… Did I really just say that?!?
The Spaces collection is over 10,000 images and growing. We still have lots of gaps and room to grow, and I can nudge you in the right direction. I’m here for you! Your success means I’m doing my job, but I
Jonathan Ross - Excellent perspective Stacey, thank you for the motivation.